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Thoughts on Google's Penguin update and over-optimization. There has been a lot of talk about this latest Google update, dubbed "Penguin". Much of it had to do with over-optimization. Countless websites suffered a massive and swift drop in search engine traffic. Clearly, many webmasters feel that they were unfairly punished. I can certainly sympathize with them, but I do see what Google was trying to achieve with this. Thirdly, I didn't pay enough attention to the pages themselves. While they certain...